PTX Marketing a Miami Florida based marketing company can help you figure out where to start when it comes to developing a media and ad plan.      How is a media and ad plan developed? Media and ad planning is a four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan.